There’s a TV ad for an Irish cider that’s been on recently – it features a man carrying on his daily business – with a beard of bees:
Good CGI, however it appears that bee bearding contests do actually take place in China.
And I thought we Brits had unusual customs! Rather him than me.
Full story, courtesy of the Guardian: http://www.guardian.co.uk/world/gallery/2011/jul/18/bee-bearding-contest-china#/?picture=376962896&index=0